There are divergent things happening in the product and interaction design community. On one hand, we have some amazing pieces of writing from the likes of Ryan Singer and Julie Zhuo, moving our craft forward. On the other hand, we have a growing number of people posting and discussing their work on Dribbble, the aggregated results of which are moving our craft backwards.
One process that’s particularly awkward is booking flights; a problem that numerous airlines have tried, and failed, to improve. The latest attempt has been made by Virgin America, and with a dash of wit and some strategic planning they’ve managed to produce a really engaging solution.